BRANDING • PACKAGING
Carrying on the success of Gobblers, a new vertical emerged soon after an year of its launch in 2021. Gobblers Express was conceptualised as a Quick Serve Restaurant, set in the competitive grounds of McLeodganj.
Our original Gobblers visual language no longer fit the brief for this new QSR with 90% tourists influx and streets full of speciality cafes and bakeries. It needed to stand out, be loud and catch some new eyeballs while retaining an association with the original Gobblers.